Getting Down To Basics with Marketing

Video Resumes and How to Make an Effective One

As you may picture, a video resume is a video you make and submit to a potential employer when applying for a job. And just like a traditional paper resume, a video resume can also be general or specific to a particular position or company. The content will naturally be no different – your skills and experience relevant to the job you seek.

You can make your own video resume or you can hire a professional to do it for you. But note that it will not fetch you a job in any case. If done right, however, it can increase your odds in all the right ways. Otherwise, you may not get an interview at best. Don’t include anything that might be embarrassing in any way.

Keep the following tips in mind if you’re thinking of creating a video resume:

Maintain professionalism.

No matter how “casual” this generation has become, impressing prospective employers is still easier when you dress and act professionally. So don’t even try cursing or slang. And check the the background – it should be clean and presentable.

Have a script.

Adlibs are good, but sometimes they make you waste people’s time. It’s best to sound natural, but you should have a clear sense of what you’d like to say, and how you want to say it. But don’t just read from a script directly because that would be too flat and boring for anyone to watch. Instead, practice how to deliver the script in a formal but still natural tone. Your video should primarily express your relevant skills and accomplishments, along with your key career goals.

Consider your audience.

While you plan your video, know your audience. A video that you make for a bank position will surely differ from a video that is intended for a creative company.

Use visuals.

Using visuals to express your talent and skills will surely help make your video interesting to your audience. For example, if you’re applying for the position of graphic designer, you can film yourself creating a design on Photoshop. Or if you have footage of yourself working on your designs, that would be great to include.

Keep it short.

This can be crucial, knowing that people are mostly busy today, no matter what industry they’re in. Keep your video within 30 to 90 seconds, or you audience may not see it through.

Ask for feedback.

Finally, before submitting your resume video, ask people around you to watch it and give honest feedback. Being open to others’ opinion is always helpful. You don’t have to follow what they tell you anyway. You’re still in charge since this is still your video, but grab the chance to know what they think and ponder on their advice.

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